Kitty Coy

Meet Kitty Coy

Moving beyond shape, weight, and size, Kitty Coy examines what it means to be well in the modern world. More than the optimization of habits, starting a new diet, or purchasing the next miracle product, people simply and truly want to feel alive.

Life is an experience. Discovering our own agency, realizing success on our own terms, and connecting to the community in which we belong, is a journey. To get there takes skill, desire, and most of all, energy.

Drawing on the radiance, vitality, and vision inherent within every human being, Kitty Coy is an entrepreneur, speaker, and vitality coach. Kitty Coy, who hails from Boulder, Colorado, has become an expert on personal health, mindset, and meditation mastery. She earned her degree in Integrated Physiology, Psychology and Neuroscience at The University of Colorado, Boulder, and worked for a decade as a Behavioral Neurophysiologist and researcher; research she worked on is published in five leading neuroscience journals. Balancing her scientific mindset, Kitty Coy is an imaginative and dynamic creator, celebrating community and free expression for the Colorado Art Car Collective, Whomp Truck, and Burning Man. Infusing time-tested and developing modalities with her unique style, Kitty Coy brings energy, stress reduction, motivation and vitality through her coaching and programs to men and women nationwide.

For heart-centered leaders and self-starters looking for the energy to make their impact, Kitty Coy unlocks the keys to vitality and redefines what it means to be alive.

Live vibrantly with Kitty Coy!

You be You Mission

To provide coaching, tools, accountability to heart-centered leaders that helps them reduce their stress and increase their energy so that they can improve their impact, success, and satisfaction with life.

You be You Origin Story

I created You be You, a Health and Wellness Coaching company to provide support and guidance to people who are looking to optimize their health or who are struggling to reach their health goals. Over the years, people and the media have spread so much misinformation about health & wellness and I am here to set the record straight.

I was inspired to create You be You to support people on their health journey because of how much I have struggled in my own health journey and the success I found in the system I created. I named my company You be You because I want you to be the best version of you possible!

After college, I was in an accident that created a serious leg injury which caused me to be immobile for 14 months. I went from being very active to totally sedentary and gained over 50 pounds. After I recovered, I was exercising and eating a healthy diet, but still could not release weight. I went to multiple doctors and nutritionists, none of which had any advice for me because I was already doing everything they recommend. They all just told me to cut more calories and work out more, so I maintained a diet of 1200 calories per day and was working out 5-8 hours every week. After 1 year, I still had not released any weight and had become depressed. As a scientist, I turned to research to figure out what I could do. Through my research, I found out that my problem was that I had put my body into a starvation mode, because releasing weight is not as simple as calories in and calories out! This research turned into a passion for me, so now I’m a vitality coach to provide support and guidance to people who want to improve their health!

Through my extensive research, I created a system that made it easy to add healthy habits and released 20 pounds in the first 10 weeks! I basically hacked my health habits to make them simple and sustainable, so it has been easy to maintain, even with my extremely busy lifestyle. More than the weight, I was happier, more energetic, and my depression went away! Everyone in my life noticed the huge changes and wanted to know what program was so successful for me. I shared my system with friends and family and it worked incredibly well for them too – everyone lost an average of 10-20 pounds and has been able to keep it off easily. After a year of coaching people for free in my spare time, I took the leap to leave the comfort of my 9 to 5 job and start my own business. I’m still on my health journey and I have learned so much along the way! My journey inspired me to share this information and I am passionate about educating and helping people! Because you too can improve your health with a small amount of time each day, much less than you think!

What I learned in the process of coaching is that it is not just about nutrition and fitness, there is a strong mental component involved in successfully hacking your habits to improve your health. As time has gone on, I have incorporated my neuroscience background more and more to support people in getting the results they desire! Now I focus on mental fitness – keeping your brain healthy and your mind sharp! My specialty is helping people to reduce their stress, improve their energy and shift their mindset so they can increase their impact and success! Working towards your health goals can be tough on your own, which is why I support people every step on the way! I want everyone to live vibrantly and wake up everyday ready to take on the world!